I Have Forgotten How to Eat at a Restaurant

On Sunday, I ate at a restaurant for the first time in three months. Three months! This planet has traversed about 150 million miles of its orbit around the sun since I last ate food at a public establishment. So imagine my great dismay to discover that I have completely forgotten how to eat at a restaurant.

Here are a few things that happened when I tried to gracefully reenter the restaurant-going world:

  • I waited 5–7 seconds for the waiter to indicate to me which chair I should sit in, before remembering that I actually get to choose that myself.
  • It took me several moments to register that there was a separate food and drink menu; the drinks are not listed on the food menu, and the food is not listed on the drinks menu. I turned over each menu at least three times, looking for the other items.
  • I stared shamelessly for minutes at other patrons of the restaurant. I have not seen people eating in public in so long.
  • I accidentally ordered a fucking whiteclaw!!!
  • I accidentally ordered a second whiteclaw, and then a third whiteclaw!!!
  • I accidentally ordered six more whiteclaws!!! That’s nine whiteclaws, ordered by mistake!!!
  • My date asked what an atomic elbow was, so I demonstrated on an unsuspecting patron at the next table! I concussed a stranger, because I have not eaten in a restaurant for so long, and forgot the accompanying social norms!
  • I shit my pants four times! Five, depending how you define a pants-shitting! Did anybody else forget that restaurants have bathrooms?
  • I asked for an affogato made with breastmilk! Can you believe that? How embarrassing that I forgot that many restaurants don’t even keep breastmilk stocked!
  • I tipped my waiter a full 15%, even though he had an eyebrow piercing and I don’t approve of that!
  • I got a DUI on my way home—all because I haven’t been to a restaurant in so long!

Six Oligarchic Societies That Voluntarily Surrendered Power

I know things seem bad lately, what with all of the murder of people of color and mass layoffs while executives take fat bonuses. However, now is not the time to go do something crazy, like doing literally anything that could possibly have the slightest impact on how society currently functions. We have to be more decent than that. In fact, there is reason to believe this reckless abuse of power will subside over time if we pray and smile real hard. Here are six abusive, oligarchic societies that willingly surrendered wealth and power without anyone doing anything. 

  1. …Err….
  2. Ummm….
  3. I mean….
  4. ……I’m sure there’s…
  5. AHA! What about… oh fuck, not them.
  6. Shit.

Well there you have it. Everybody stop your asserting humanity and taking essentials from corporate chains, and just *RUNS TO LOCK GATES AROUND MANSION*

The NHL’s 24-Team Playoff and the Importance of Ostracizing Losers

National Hockey League Commissioner Gary Bettman announced this week that the league had decided upon an adjusted playoff format in light of the regular season being cut short by COVID-19. Instead of the usual format—a 16-team, 4-round tournament with Best-of-7 series—this year’s playoff will expand to 24 teams, so as not to exclude teams just outside the playoff bubble when the season was interrupted. This means that of the 31 teams in the NHL, only seven teams will fail to make the playoffs. And boy, do those seven teams really, really suck.

We hope that this move by the NHL is the first step in a new direction that professional sports league should have taken long ago. Perhaps, at long last, sports will stop focusing so much on glorifying the winners and begin devoting themselves a little more to ostracizing and embarrassing the losers.

I already know what you’re thinking: sports have always been about celebrating the victors, ever since the Roman chariot races, or the ancient Greek Olympics, or that game that Turkic tribes play that’s like polo but the ball is a goat carcass or something. Many people believe that this is the inherent purpose of sports—to celebrate excellence and achievement. 

However, that isn’t quite the truth. Sports leagues are increasingly moving the emphasis away from rewarding greatness and toward forcing enormous shame upon the last-place finishers. Take, for example, my fantasy football league (yes, I am adopting a slightly liberal definition of “sports” here). There’s a modest prize for winning, of course. Maybe $100 or so. But the real goal is not to lose. If you lose, you have to dedicate yourself to a punishment that will take up huge swaths of your time and energy, and a chunk of your dignity that you will never get back. And that’s where the incentive lies. You’re not going to spend a couple hours tinkering with your line-up every week so you can maybe win $100 at the end of the year; you’re going to spend a couple hours tinkering with your line-up every week so you aren’t forced to watch every existing episode of The Good Doctor and write a summary of each episode.

Hopefully, the NHL is headed in the same direction. Let’s celebrate the team that wins the Stanley Cup, but let’s also talk loudly and at great length about how shitty your team has to be to miss a 24-team playoff in a 31-team league. Better yet, let’s have them do a seven-team loser’s bracket, so we can assert with absolute certainty that the Red Wings are the worst team in the league. Hell, why not tack on some individual awards? Everyone who cares about hockey should know the name of the person with the lowest plus/minus in the league, or the goalie with the most goals allowed per game, or the coward who has the fewest penalty minutes. (On second thought, the Lady Byng already recognizes the last one.)

Sports aren’t about winning, and they aren’t about pushing the limits of human achievement. They’re about shitting on people. We hope that with the 24-team playoff in the NHL, more people will begin to realize this fundamental truth.

What Are Consultants Doing During the COVID-19 Pandemic?

If the Jason Reitman classic Up in the Air and vague conversations with friends’ boyfriends have taught us anything, it’s this: consultants spend the vast majority of their time getting rich for doing nothing—and they spend the rest of their time unnecessarily firing people. With COVID-19 destroying the national economy, the meat of their jobs is now very sadly being done for them. This has left us to wonder: What are our useless consultants doing during this crucial time in American history? Here are 12 guesses.

  1. Seriously thinking about joining a non-profit before doing cocaine off a marble countertop and smacking their own ass
  2. Asking daddy Goldman if they should buy masks for their money
  3. Kicking themselves for not stockpiling hand sanitizer to sell for a sweet, sweet profit
  4. Compounding interest
  5. Worrying this will finally be the moment everybody realizes we should pay teachers more and not give $130K to a fresh econ grad just because he’s really good at two Excel reports
  6. Circling back
  7. Taking advantage of Brooks Brothers’s limited-time 30% off sale.
  8. Spontaneously Facetiming acquaintances about an amazing opportunity to get on the ground floor of their new start up
  9. Bathing in Purell 
  10. Whispering “ew” into their N95 masks every time they walk past a poor on the street
  11. Touching base
  12. Praying to God to let their grandparents die for the sake of the stock market

Our Slow Motion Catastrophe

Throughout our lifetime, national traumas have come as something of a shock. Levees in New Orleans suddenly breaching. Banks closing and markets collapsing. Boeing 767s streaking across a bright blue sky.

And while most of us are still using euphemisms to describe the current situation—“unprecedented times,” “everything that’s going on,” “the current situation”—the projections from scientists, academics, politicians, and public health officials all align: we’re headed for a catastrophe of historic proportions. Slowly (for now), agonizingly, we are inching toward a precipice of trauma that few of us are prepared for.

Even with social distancing and a nationwide sprint to flatten the curve, it’s more likely than not that the train has left the station. Where previous tragedies have caught us off guard, we have a decent idea of where this one is probably heading. And it’s not pretty.

As strange and awful as the past two weeks have been, I can’t shake the feeling that in a month (or two, or six, or 18), we’ll look back on this time as the fun part. It’s been a lot of Zoom happy hours and learning to bake. Catching up on shows, sleeping in, skipping the gym. 

What it feels like we’re all ignoring to some degree—intentionally on my part, in an effort to stay sane—is what comes next. 

We see what’s going on in Italy and Iran and we think something along the lines of “man, I hope that doesn’t happen here.” The reality is that it’s entirely possible, and maybe even likely, that the disaster in Italy is just beginning; that in a week or two the scale of the loss will be astronomically higher and the situation we’re witnessing there now will seem almost innocent by comparison. And that we’ll find that for all our recent efforts, we already put ourselves on that same track months ago.

Before I go further, I should stop to say that there is broad consensus that the types of social distancing efforts underway in Italy, France, Spain, New York, California, Illinois, and elsewhere do work. As contagious as this virus is, it doesn’t float through the wind; it usually requires human-to-human contact to transmit, and large scale restrictions on physical human interactions should greatly reduce the spread. 

But we don’t know 1) how strictly implemented and well-followed these restrictions will be, and 2) how widely the disease spread before we started going all out to stop it. The evidence from Europe suggests that the answer to #2 is likely much worse than we would hope.

Which is why it’s time to begin grappling with what is likely to come. That does not mean panic or despondence; we each have a significant role to play in flattening the curve and preventing transmission. But it does mean starting to process what’s next.

According to The New York Times, Columbia researchers estimate we’ll soon see hundreds of thousands of cases per day for a period of a month or more, even with some control measures. That number is significantly lower, but still in the tens of thousands, with severe control measures. 

The infamous Imperial College study projects more than a million Americans could die in spite of the steps governments are now taking. Even if they were able to more fully replicate efforts in Wuhan and South Korea that go beyond lockdowns—including widespread testing, mandatory isolation for those who test positive, and mandatory quarantine for those with symptoms—20,000 or more are likely to perish in the U.K., according to the study. The authors didn’t model this scenario for the U.S., but Britain has a population about 1/5th of the United States. 

So it’s staggering. And horrifying. And I hope dearly that it’s not inevitable. But what if it is? What if tens of thousands dead is the best case scenario.

Right now, unless you worked on the set of the Mr. Rogers movie or play basketball for a living, you probably don’t personally know anyone who has tested positive for COVID-19. But you will, that much seems almost certain. 

Fortunately, even if the medical system gets overwhelmed, experts say the vast majority of those infected with the virus will recover fully on their own. Thank God. 

But I can’t stop thinking about that projection of two million dead even with controls in place. That’s about .6% of the population. In some localities, it will surely be higher. 

Think about how many people you know. A few hundred? Maybe a couple thousand, depending on your life experiences? If this goes how they say it will—even with everything we’re doing to stop it—this is likely to touch all of us in a way much deeper and much more traumatic than the inconvenience of staying home for months on end.

And as awful, horrendous, sickening, and hopefully wrong as that possibility is, it’s time for all of us to begin processing it. 

A Step-by-Step Guide to Incorporating COVID-19 Into Your Brand’s Marketing

So you’re a super thoughtful brand deeply invested in your customers’ lives. You know you matter deeply to them. They love you, and you love them right back. Because you’re so important to them, you’ve decided it would be great if you incorporate some relevant messaging about coronavirus into your marketing. Maybe it’s a fun work from home discount. Or maybe it’s a joke about not having masks, but still having the best direct-to-consumer smoothies for dogs around. That’s great! However, navigating this situation can be really tricky. 

To help all of our brand marketing friends out there, here’s a step-by-step guide on how to seamlessly blend COVID-19 references into your marketing:

1. Get out a notebook
2. Grab a pencil
3. Write your ten favorite COVID-19 ideas for your brand
4. Tear the paper out of your notebook
5. Put it in a food processor with kale
6. Make a smoothie 
7. Drink your shitty ideas
8. Answer this question: Should my brand find a fun way to talk about Coronavirus
    a. If your answer is yes, continue forward. 
    b. If your answer is no, move on with your life

So you’re still with us, huh? You must have a really great idea. Here are just a few more steps to get that baby off the ground. 

9. Pick back up your pencil
10. Shove that pencil directly up your ass
11. Spend the next several hours getting said pencil out of your ass
12. Clean the pencil
13. Answer this question: Should my brand find a fun way to talk about coronavirus?
    a. If your answer is yes, continue forward—you craven asshole
    b. If your answer is no, move on with your life. We hope you’ve learned something.

Alright. You’re really fucking going to do this. Well, at this point, we may as well help. Here are just a couple more steps for you to complete to birth your beautiful marketing baby.

14. Pick up your pencil. We promise it doesn’t have to go into your ass this time.
15. Answer this question: Have you watched The Dark Knight?
    a. If your answer is yes, move onto the next step.
    b. If your answer is no, watch The Dark Knight.
16. One last time, answer this question: Should my brand find a fun way to talk about coronavirus?
    a. If your answer is no, you can leave now.
    b. If your answer is yes…are you sure?
        i. If your answer is no, we’ll let you go.
        ii. If your answer is yes, spend the rest of the day trying to recreate the pencil trick with your own head until your answer is no.